Content offers overview
必备
- 在 Genesys Cloud CX 中配置以下权限：
- Journey > Action Map > Add , Delete, Edit, and View permissions (to create action maps)
- Journey > Action Template > Add, Delete, Edit, and View permissions (to configure content offers)
- Prepare a Genesys Cloud CX Version 2 widget.
概述
Let's say you're doing mortgage research on a lending institution site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that their mortgage program offers cash back at drawdown and on each monthly repayment for a certain period. That's a content offer. The point of a content offer is to engage visitors and then encourage them to take some sort of action. (Find out more about the mortgage program, in this example.)
它是如何运作的
You use Genesys Predictive Engagement to create content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent. For example, sign up for an event, subscribe to the newsletter, or try a new product. A content offer is a type of web action that Genesys Predictive Engagement can take to engage a visitor and encourage action.
To set up a content offer:
