Add a Journey Outcome Score variable

Genesys Predictive Engagement uses AI to predict whether a visitor will achieve a particular business objective. These business objectives are called outcomes. For each outcome you define, there is a machine learning model that evaluates a visitor’s behavior against the behavior of other visitors on your website to determine the visitor’s outcome score. Your organization’s models are unique to you.

Each outcome score represents the likelihood that the visitor will achieve the particular business outcome, based on the actions the visitor has taken so far during the session or on other activities related to the visitor that are included in the appropriate events (for example, geolocation).

The model updates a visitor’s score for each outcome in real-time, and a visitor’s scores can change as they navigate your website.

If a visitor communicates with an agent, the agent can see the visitor’s outcome scores while viewing the visitor’s complete set of journey context data. Also, the outcome scores can trigger action maps that enhance a visitor’s engagement on your site.

Add a journey outcome score variable to a task sequence

You can add a journey outcome to an Update Data action to obtain the Predictive Engagement Journey Outcome score in a task.

  1. 从工具箱中，展开 数据 类别，然后将 “ 更新数据” 操作拖动到任务中的所需位置。
  2. 在 “更新数据” 工作空间中，添加一个有意义的名称来描述项目。
  3. 点击旁边乌更新语句并选择旅程结果评分。
  4. 在 变量名称 字段中，键入标签以标识任务中的变量。
  5. 在里面指定值字段，请执行以下步骤之一：
    • 以内联方式添加表达式。
    • 点击打开大型表达式编辑器并构建您的表达式。
  6. （可选）要添加另一个旅程结果分数变量，请单击旁边乌更新语句。