Add a Journey Outcome Score variable

Genesys Predictive Engagement uses AI to predict whether a visitor will achieve a particular business objective. These business objectives are called outcomes. For each outcome you define, there is a machine learning model that evaluates a visitor’s behavior against the behavior of other visitors on your website to determine the visitor’s outcome score. Your organization’s models are unique to you.

Each outcome score represents the likelihood that the visitor will achieve the particular business outcome, based on the actions the visitor has taken so far during the session or on other activities related to the visitor that are included in the appropriate events (for example, geolocation).

The model updates a visitor’s score for each outcome in real-time, and a visitor’s scores can change as they navigate your website.

If a visitor communicates with an agent, the agent can see the visitor’s outcome scores while viewing the visitor’s complete set of journey context data. Also, the outcome scores can trigger action maps that enhance a visitor’s engagement on your site.

Add a journey outcome score variable to a task sequence

You can add a journey outcome to an Update Data action to obtain the Predictive Engagement Journey Outcome score in a task.

  1. 从工具箱中，展开 数据 类别，然后将 “ 更新数据” 操作拖动到任务中的所需位置。
  2. 在 “更新数据” 工作空间中，添加一个有意义的名称来描述项目。
  3. Click next to Update Statements and select JourneyOutcomeScore.
  4. 在 变量名称 字段中，键入标签以标识任务中的变量。
  5. In the Value To Assign field, perform one of these steps:
    • 以内联方式添加表达式。
    • Click to open the large expression editor and build your expression.
  6. (Optional) To add another Journey Outcome Score variable, click next to Update Statements.