Create a content offer

必备
  • 在 Genesys Cloud CX 中配置以下权限：
    • Journey > Action Map > Add,Delete,Edit, andView(to create action maps)
    • Journey > Action Template > Add, Delete, Edit, and View(to configure content offers)
    • Uploads > publicAsset > upload (to upload images for content offers)

When creating a content offer, specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.

After you create and publish a content offer, configure an action map to use it.

注意： To simplify the process of creating a content offer, duplicate an existing one and then modify the duplicate.
  1. Content options
    • Layout:Layout of the text and image within the content offer.
    • Image:Image to display in the offer. You can either upload the image to Genesys Predictive Engagement or point to its URL. For more information, see Include an image.
    • Heading:Prominent headline text. 示例 Exclusive offer just for you! Restricted to a maximum of 50 characters.
    • Subheading:Secondary text to accompany the main heading. 示例 Book now and get 10% off. Restricted to a maximum of 100 characters.
    • Body:Description of the offer. 示例 Book now and add discount code 123456 at the checkout to save 10%. Restricted to a maximum of 500 characters.
    • Button text:Short string to display inside the call-to-action button. 示例 Book Now. Restricted to a maximum of 15 characters.
    • Destination URL:URL of the page to display when a visitor clicks the call-to-action button.
    • Open link in:Indicates how to open the destination URL, either in the current window or in a new tab or window.
    注意： To preview your changes, in the content preview area, click the Refresh icon.
  2. Include an image – To include an image in your content offer, you can either upload the image file to Genesys Predictive Engagement or point to its URL.
  3. Upload an image file – To upload images for content offers, you need the Uploads > publicAsset > upload permission. Drag and drop the image file onto the upload area, or browse to the file and select it. The maximum file size per uploaded image is 512 KB. The optimal image dimensions are 400px X 400px.

    Following are the valid formats for images.
    分机 姓名 MIME type
    APNG Animated Portable Network Graphics image/apng
    BMP Bitmap file 图像/bmp
    GIF Graphics Interchange Format 图片/gif
    ICO or CUR Microsoft Icon image/x-icon
    JPG or JPEG Joint Photographic Expert Group image 图像/jpeg
    PNG Portable Network Graphics 图片/png
    SVG Scalable Vector Graphics 图片 /svg+xml
    WEBP Web Picture format image/webp

  4. Point to a URL – Provide the URL address of the image to display in the content offer.

    注意： You must specify a complete and valid URL address, including the protocol. 示例 https://www.genesys.com/media/genesys-logo-base.svg.

  5. Style options

      • 类型： Indicates where the content offer appears on a webpage and whether the visitor can interact with other web page elements while the content offer is onscreen.
        • 莫代尔– 内容涵盖所有其他网页内容。 访客cannot与屏幕上的其他网页元素交互。 如果访问者在内容提供窗口之外单击，则内容提供窗口将关闭。
        • 叠加（非模态） – 内容提供涵盖所有其他网页内容，但访问者除外can当内容提供在屏幕上时，与其他网页元素进行交互。
        • 吐司（非模态） – 内容优惠显示在一个小通知窗口中，不会遮挡其他网页内容。 访客can与屏幕上的其他网页元素交互。
      • Background Color: Content offer’s background color.
      • Heading, Subheading, Body, and CTA button: Style options for the heading, subheading, body, and call-to-action button. By default, the inherited font is the Google Roboto font. You can change the font or disable the Google font download. For more information, see the ‘Change fonts’ section in Disable Roboto font download.
      • CTA Button color: Call-to-action button color.
      • Close Button: Opacity and color of the Close (X) button that appears in the top right corner of the content offer.
      • 位置 Onscreen positioning of the content.
      • Padding: Padding around the content offer, either in pixels or as a percentage.
      注意： To preview your changes, in the content preview area, click the Refresh icon.

  6. Publish the content offer – After creating the content offer, save and publish it so that it’s available for an action map to use. For more information, see Save an action.

    注意： You can’t edit an action after you publish it. So, if you’re not ready to publish the content offer, save it as a draft. Then, you can publish it when you’re ready.

    Manage a content offer

    You can manage content offers in the following ways: