Content offer lifecycle

State transitions for content offers

点击图片放大。

Content offer transition

 

Content offer lifecycle states

The following table describes the lifecycle of a content offer, including the events that can occur and the data that is available for use with the Events Methods.

状态 事件 描述 Data available
已发起 Web 操作已邀请 访客的活动符合行动地图的要求，行动地图则提供内容。 See Events methods with web actions.
accepted Web 操作已接受 Visitor accepts the offer (for example, clicks a Book now! button). This is a terminal state. See Events methods with web actions.
rejected Web 操作已拒绝 Visitor rejects the offer (for example, clicks X or a No, but thank you button). This is a terminal state. See Events methods with web actions.
errored Web 操作已出错 An error occurred in the widget that prevented the engagement from occurring.

注意： This event does not have a corresponding metric in the Action Map Performance Report.

 See Events methods with web actions.

In addition, the errorMessage field is available.
ignored Web 操作已忽略 Visitor ignores the invitation (for example, navigates away from or around it). This is a terminal state.

注意： This event does not have a corresponding metric in the Action Map Performance Report.

 See Events methods with web actions.

 

Terminal states for content offers

在内容提供生命周期中，某些状态是terminal或最终状态。如果访问者访问的网页上设置了操作图来触发内容优惠，则操作图在终端状态下不会显示内容优惠。此功能可确保访问者在先前接受优惠或表示不感兴趣后不会收到相同的内容优惠。

Terminal states for content offers are:

  • 已接受
  • 已拒绝
  • 已忽略

有关详细信息，请参阅定义动作图的触发器。

Report metrics and events

指标行动地图绩效报告与Web 操作的事件类型。有关内容优惠指标的更多信息，请参阅监控内容提供的效果。